You agree to the privacy policy below, and the Privacy Policy for Substack, the technology provider.

Your privacy is important to us at The Rural Lune (“The Lune” or “we”, or “us,” or “our”). This Privacy Policy (the “Privacy Policy”) governs the use of your Personal Information (as defined below) in connection with any websites, mobile websites or mobile apps owned or operated by us, including, without limitation, the website currently located at (the “Website”), and any other interactive features, widgets, or resources offered by us through traditional Internet websites, mobile devices or other online platforms, and all other content included within the Website (collectively, the “Services”).

This Privacy Policy explains what information we collect about you on our Website, how we use or share such information, how to exercise any rights you may have with respect to your personal information, and the safeguards we have in place to reduce the risk of unauthorized access and use.

Please carefully read this Privacy Policy, which is part of our Terms of Use, before using our Website, including, without limitation,, and any related The Rural Lune webpages, mobile sites or apps. If you do not agree with our Terms of Use and/or the Privacy Policy, please refrain from using our Website. By accessing or using our Website, you agree to our use of your information consistent with the Terms of Use and this Privacy Policy.

Scope of this Privacy Policy

This policy applies to information we collect:

  • On our Website ( ) and mobile applications.

  • Via email, text and other electronic messages between you and the Website.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by any third party (including, if applicable, our affiliates and subsidiaries).

  • Any third party (including, if applicable, our affiliates and subsidiaries), through any application or content (including advertising) that may link to or be accessible from or on the Website.

Information We Collect and How We Use It

Personal Information Provided by You

We collect information that you choose to provide us or that you choose to include in your profile or account, and that personally identifies you such as your name, address, zip code, telephone number, e-mail address, and other personally identifiable information (“Personal Information”). You may be asked to provide us with Personal Information when you register with the Website or apps, subscribe to Services, purchase a product through our online store, send us an email, and at other times to enable us to provide the Website and Services to you and to manage our relationship with you including payment processing, troubleshooting and maintenance. The decision to provide your Personal Information is optional. However, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Website or Services.

User Contributions

You also may provide information to be published or displayed (“posted”) on subscriber-access areas of the Website, or transmitted to other uses of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages to The Rural Lune accountholders only, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Usage Data and Site Activity

We automatically collect and analyze information in connection with the actions you take on the Website and in connection with using the Services (“Usage Data”) to improve the Website, Services and user experience. This data may include, but is not limited to, the type of browser you are using, the type of operating system you are using, your IP address, aggregate data about the number of visits to the Website, and aggregate data about the pages visited. This anonymous usage information may be associated with your username and profile, but we do not sell this information to third parties.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

  • To present our Website and its contents to you.

  • To provide you with information, products, or services that you request from us.

  • To fulfill any other purpose for which you provide it.

  • To provide you with notices about your account or subscription, including expiration and renewal notices.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  • To notify you about changes to our Website or any products or services we offer or provide through it.

  • To allow you to participate in interactive features on our Website.

  • In any other way we may describe when you provide the information.

  • For any other purpose with your consent.

Cookies and Online Tracking Technologies

The Rural Lune may use cookies (a small text file placed on your computer to identify your computer and browser) and other tracking technologies such as web beacons (an electronic file placed on a website that monitors usage), to collect general, non-personally identifiable information about visitors to the Website. The information collected is used to improve the experience of the Website and Services, such as allowing us to recognize you when you revisit the Website to provide you with customized information and/or to remember your preferences. We do not use cookies or web beacons to collect Personal Information. Most web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the Website or Services may not work if you delete or disable cookies.


Notwithstanding any other provision herein, we may partner with third party providers and advertisers that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising to you. Our partners may place or recognize a cookie on your computer, device or directly in our emails/communications, and we may share personal information with them, as permitted by law and in accordance with this Privacy Policy. Our partners may link the personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website. To learn more about interest-based advertising in general and to opt out, please visit

Our Privacy Policy does not cover any use of information that an ad network may collect from you. Advertisements may be shown via the Website, on mobile applications, or on third-party websites. You can visit the Network Advertising Initiative website at, which offers information about Internet advertising companies and how to opt out of their information collection.

Sharing Your Information

The Rural Lune does not sell, trade, or disclose your Personal Information to third parties except as set forth in this Privacy Policy and as follows:

  • To our subsidiaries and affiliates.

  • To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, change in control, or other sale, transfer, or other action with respect to of some or all of The Rural Lune's assets, whether as a going concern or as part of bankruptcy, dissolution, liquidation or similar proceeding, in which Personal Information held by The Rural Lune about the Website users is among the assets affected.

  • To fulfill the purpose for which you provide it.

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of The Rural Lune, our customers, or others.

  • For any other purpose disclosed by us when you provide the information.

  • We may disclose aggregated, non-personally identifiable information about the Website users without restriction.

Retention of Personal Information

We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax and/or accounting obligations.

The Rural Lune email subscribers and subscribers of paid content may access and correct their contact information on file by accessing their account online and visiting the manage subscription page. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users.

Preference Management

E-Mail Marketing

If you do not wish to have your email address used by us to promote our own or third parties' products or services, you can opt-out at any time. To opt-out of our email list, simply click the unsubscribe link found at the bottom of one of our emails.

Please note that you may not be able to opt-out of certain transactional email communications, such as emails regarding account notifications, customer service questions or product purchases, and/or other information related to your account or your use of the Website and Services.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on its website.

Information Security

The Rural Lune has implemented certain procedural, technical and physical security measures to help protect against the risk of loss, misuse, and alteration of Personal Information that you provide on the Website. Nevertheless, such security measures may not prevent all loss, misuse, or alteration of information on the Website, and The Rural Lune is not responsible for any damages or liabilities relating to any such security failures. By using the Website, you understand that there is a risk that data and communications, including email and other electronic communications, may be accessed by unauthorized third parties. Any transmission of Personal Information is at your own risk. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website. The foregoing does not affect any liability that cannot be excluded or limited under applicable law.

Transfer of Information to the United States

This Website is headquartered and operated in the United States. If you are located outside the United States, please be aware that information we collect, including Personal Information, will be processed in the United States. The United States has not sought or received a finding of “adequacy” from the European Union under Article 45 of the General Data Processing Regulation (GDPR). By using the Website or providing us with any information, you consent to the transfer, processing, and storage of your information in the United States. You are also consenting to the application of United States federal law and Florida state law in all matters concerning the Website and this Privacy Policy.

Children’s Privacy

The Website is not directed to children under the age of 18 years. We do not knowingly collect Personal Information from anyone under the age of 18. By using the Website, you represent and warrant that you are at least 18 years old. If you are under age 18, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases on the Websites, or provide any information about yourself to us. If we become aware that a user is under the age of 18 and has registered or otherwise provided Personal Information to us, we will cancel the corresponding registration and delete such information from our records.

Links to Other Materials

Other website(s) may be linked to and from our Website that are not under the control of The Rural Lune. The Rural Lune shall have no responsibility or liability for the content or privacy practices of any such linked website(s) or any link or linking program at any time. If you click on a link on our Website and are directed to a third party’s website, then this Privacy Policy will not apply to your Personal Information collected on that third party’s website and you must read the privacy policy on that website to see how your information will be handled.

Social media widgets or tools may appear on our Website. Your use of these widgets or tools will be governed by the terms of use and privacy policy of the applicable social media provider (e.g., Facebook).

Changes to Our Privacy Policy

We may update this Privacy Policy to reflect changes in our privacy practices. If we make changes to this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Website. Those changes will go into effect on the Effective Date shown in the revised Privacy Policy. Your continued use of our Website or Services constitutes your consent to the revised Privacy Policy.